(This article was originally published in the MarketingExperiments email newsletter.) COVID-19 has necessitated that many marketing departments quickly pivot their plans, and thus agencies and other vendors have to quickly adapt right along with their clients. … Read more

MarketingProfs educational content director Kerry O’Shea Gorgone kicked off an insightful #MPB2B Forum 2020 session with our CEO Lee Odden exploring B2B influencer marketing, “New Research: How to be Successful With Influencer Marketing.” Lee began … Read more

MarketingProfs B2B Forum 2020 will be the center of the B2B marketing world this week, as many of the world’s leading B2B marketers gather virtually on November 4 – 5 to learn and exchange the … Read more

Each year MarketingProfs B2B Forum is filled to the brim with the latest insightful B2B marketing tactics and strategies presented by a powerhouse lineup of exceptional speakers, and this year is no different aside from … Read more

When we conducted our research for the 2020 State of B2B Influencer Marketing Report, we found what the most successful B2B marketers have in common. They: Have a Documented Influencer Marketing Strategy Engage in Always-On … Read more

Do Most B2B Marketers Gate Content? [Study] 64 percent of B2B marketers utilize gated content to obtain prospect and customer information, with some 5 percent always gating their content and 34 percent sometimes using gating, … Read more

Is the 1-Page Marketing Plan Right for Your Business? written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Allan Dib In this episode of the Duct Tape Marketing Podcast, I interview … Read more

Slow Page Speed Can Create a Bad Customer Experience written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I want … Read more

How to Improve Your Personal Brand written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Rory Vaden In this episode of the Duct Tape Marketing Podcast, I interview Rory Vaden, a … Read more

5 Critical On-Page SEO Factors That Impact Your Ranking written by John Jantsch read more at Duct Tape Marketing Having high visibility in a search engine’s organic results is critical to your business’ online success.  … Read more